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Bet365, Flutter and Entain join Geneva-based World Gaming and Betting Alliance
Four listed operators and EGBA are founding members of a Swiss lobby body that plans a Geneva launch before year-end.
The World Gaming and Betting Alliance (WGBA) lists Bet365, Entain, Flutter Entertainment and FDJ United alongside the European Gaming and Betting Association as members. EGBA will represent regulated operators to governments and regulators, with player protection, action on illegal gambling and research for market rules among its aims.
Blask data maps CEB for Bet365; for Flutter through Betfair, Paddy Power, Sky Bet, Sky Vegas, FanDuel, PokerStars and Sports Interaction; and for Entain through William Hill, Ladbrokes, Coral, bwin, PartyCasino and Sportingbet.
In September 2026, Bet365 leads CEB in seven GEOs, including the United Kingdom. Flutter leads in nine, with FanDuel first in the United States. Entain has no #1 CEB rank in any geo that month; William Hill is second in the UK.
Across all Blask GEOs in the same month, FanDuel ranks first on CEB worldwide and Bet365 second.
The chart groups GEOs by the best CEB rank any brand from each parent achieves. The founding operators already compete for money share in overlapping country sets, but none of the three groups tops CEB everywhere at once.