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HOT: Novig reaches No. 3 in US prediction markets after a $2B valuation report
A $2 billion valuation report landed the same month Novig moved to third in US prediction market search.
Novig had raised new funding at a $2B valuation, citing people familiar with the matter. That would be four times the $500M mark from earlier this year. Novig did not confirm the $2 billion figure or a completed round though.
In September 2026 Blask data put it third among US prediction-market brands by BAP (brand search). In August it sat fifth, at 1%.
Kalshi lost share as Novig rose, while Polymarket kept the lead.Kalshi lost 5.0 points of BAP, from 35.8% in August to 30.8% in September. Novig gained 5.1 points over the same month, from 1% to 6.1%. Polymarket kept the lead, at 58.6%.Kalshi lost share as Novig rose, while Polymarket kept the lead.
The CFTC designated Ludlow Exchange, Novig’s exchange entity, as a designated contract market on 16 June 2026. Cofounder Jacob Fortinsky told Front Office Sports he was “very optimistic that a year from now we will very much be one of the first companies people think of when they hear about prediction markets”. September gave that line a rank. The $2B figure stays at a reported stage until Novig posts a close.