Stake has received a licence and is launching in one of Argentina’s largest iGaming markets, Buenos Aires Province. According to Blask data, the brand leads the market by projected revenue with $164M CEB.
Argentina has no single national iGaming regulatory framework. Each of the country’s 24 jurisdictions sets its own rules, tax rates, and licensing conditions. Buenos Aires Province covers one of the country’s largest urban concentrations, which means a licence in this market gives access to a major share of Argentina’s digital players.
Local brands lead demand, international brands lead CEB
According to Blask data, Argentina’s iGaming market reached $1.44B CEB in 2025. Demand is increasingly concentrated around licensed operators: Betano, Betsson, Bet365, BetWarrior, and Bplay hold the top five positions by BAP, while Blask Index for the local segment grew by more than half between May 2025 and April 2026.
At the same time, in April 2026, the international segment held 59% of CEB, compared with 41% for the local segment. Stake shows this gap most clearly: the brand ranks only sixth by BAP, with a 4.13% share, but leads by CEB with $144.83M. Betano, the largest brand by demand with 17.81% BAP, generates $98.59M CEB and ranks only fifth by projected revenue.
This is why Stake’s licence in Buenos Aires Province changes the competitive picture. The regulated market is not just gaining an internationally recognised brand, but an operator that has already monetised Argentine demand more strongly than its competitors.
Why Stake breaks the BAP-to-CEB pattern
This shows a difference in monetisation models. Betano operates through a broader mass-market funnel, while Stake captures a smaller but higher-value audience. As a result, in Blask data, Stake looks weaker by Blask Index volume but stronger by CEB.
Stake’s Blask Index trajectory shows how quickly the brand built this position. From January 2024 to January 2025, the index grew almost tenfold, then peaked in July 2025 and stabilised in early 2026. This growth ran alongside brand investment in Latin America, including the partnership with Sergio Agüero and the Copa America 2024 campaign.
What the Buenos Aires licence changes
The Buenos Aires Province licence gives Stake what offshore status cannot: local payments, legal access to advertising channels, and protection from domain blocking. For the brand with the highest CEB in Argentina, this reduces friction between demand and monetisation. For the regulator, it brings one of the country’s largest projected revenue sources into the provincial tax base.