Bet365 entered the second half of 2026 with search retreating much faster than projected revenue.
Global Blask Index for the brand ended August 28% below January after peaking in April. CEB (Competitive Earning Baseline, projected revenue) moved within a narrower range and finished 6% lower.
Bet365 generated $5.23B in CEB between January and August. The monthly figure climbed through the first half, reached $684M in June and then fell to $607M in August. Search turned earlier: Index lost 37% from its April high by the end of the window, with most of the decline arriving in July and August.
The largest markets explain part of that resilience. The UK and Brazil finished the window within $5M of each other at the top of the CEB ranking, and five countries carried 56% of the brand’s global projected revenue.
Their paths differed underneath that concentration. The US was the only top-five market where monthly CEB expanded from January to August, rising 17%, while the UK stayed nearly flat. Brazil and Spain lost far more search than CEB; Canada’s contraction reached both metrics at once.
Search volume produced a different top five: Brazil, the UK, Italy, Argentina and Spain. The US and Canada entered the leading group only through CEB, separating the markets that generated attention from those carrying Bet365’s projected revenue.
Global search can reset quickly; CEB is moving on a slower clock. Bet365 reached August with weaker Index prints across most major markets, while a stable UK base, US growth and slower CEB declines elsewhere kept the revenue line close to its January level.