Market overview

An operator could stock nothing but Pragmatic Play and a single crash game, and still cover roughly 80% of what players in Mexico are actually searching for.

The UK iGaming market grew 7% in demand and 12% in revenue year-over-year in Q1 2026. But behind those headline numbers, the competitive map shifted sharply: William Hill shed nearly 4 percentage points of demand share, Entain's Ladbrokes and Coral each grew over 20%, and Bet365 extended its position as the UK's most searched-for operator — all against the backdrop of the heaviest regulatory reform wave in two decades.

Easter 2026 revealed a sharp divide in European iGaming. In Norway, Maundy Thursday alone pushed the Blask Index to a near-record 95K. In the UK and Germany, Easter passed without a ripple. Blask data across five markets shows why holiday-driven demand and sports-driven demand follow completely different rules.

Chile’s online gambling demand reached its highest point in at least three years in Q1 2026, up 42% year-over-year, as a Supreme Court blocking order failed to curb player interest and JugaBet emerged as a genuine rival to dominant Betano. In November 2025, Chile’s Supreme Court ordered internet service providers to block all unauthorized online […]

Peru's Blask Index grew 36% year-over-year in Q1 2026. Betano nearly doubled its market share to become Apuesta Total's main challenger, while offshore operators lost more than half their revenue position as Mincetur's licensing framework tightened.

Brazil's regulated betting market grew 22% year-over-year in Q1 2026. But growth is uneven: Betano holds nearly a quarter of all player demand, Superbet nearly doubled its signal, and Esportes da Sorte lost 37% of its Blask Index following a year of licensing turbulence. Here's what the data shows.

Provinces transitioning to an open market are set to solve a channelisation problem that monopoly regulation never did. Alberta is getting ready to become the second of Canada’s ten provinces to open its iGaming market to private operators, following Ontario, which did so four years ago. Many brands already operating in Ontario have expressed interest […]

The operator is going all in on its Danish launch — with an acquisition, a national stadium HQ, and an Astralis jersey deal.