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Where one iGaming brand is the market
Blask data shows in the countries where a single brand collects almost all user demand the winners are mostly local names, not global operators.
iGaming is usually a crowded race: in most of the markets Blask tracks, the leading brand holds less than half of national demand (measured by Blask Index). But in 19 countries one operator takes more than three-quarters of all user interest. Most of them are in Africa, Latin America or Asia, and offshore leaders are as common on that list as licensed operators.
The median market leader holds under 40% of demand
For the July 2025 – June 2026 period the median top brand held 39.7% of its country’s Blask Index. In 53 of the 135 markets tracked by Blask the leader collected more than half of national demand, and in 35 it stayed below 25%. Locally licensed operators come first in 82 countries, offshore ones in the remaining 53.
1xBet holds first place in 15 markets — more than any other brand. betPawa comes first in 9, all but one of them African, and Bet365 in 7. The strength of those positions varies widely: Bet365 accounts for 88.7% of demand in Albania and 13% in the UK, its home market.
In 12 markets the top brand stays below the 16% mark, and 8 of those positions belong to offshore operators. The five lowest shares all sit in that group — 78win with 10.4% in Vietnam, 4RABET (10.5%) in India, Bola88 (11.4%) in Indonesia — while licensed Sisal in Italy and Toto in the Netherlands hold 12.2% and 14.8%.
Most of the dominant leaders are local brands
The 19 markets with a leader above 75% are concentrated in 3 regions. 9 are in Africa, 5 in Latin America and the Caribbean. Singapore, Laos, Kazakhstan and Lebanon represent Asia with Albania completing the list.
Regulation does not separate this group from the rest of the table: 10 of the leaders operate offshore, 9 are licensed at home. The 19 first places belong to 15 brands, and only 4 of them are international. 1xBet, betPawa, Betway and Bet365 together hold 7 positions. The other 12 places are taken by 11 local and regional brands. Among them only DoradoBet appears twice — in Nicaragua and Costa Rica .
A state monopoly does not by itself push a brand above the threshold. State-run Singapore Pools reaches 90.6%, but Norway’s monopoly operator Norsk Tipping stops at 71.5% and Moldova’s Loteria Națională at 73.3%.
Bottom line
In most of the 135 markets the leading brand holds less than half of national demand. The 19 countries above the 75% mark are mostly African and Latin American, split almost evenly between offshore and licensed leaders.
