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This article is about correct usage of such tool as Blask Index, explaining how to interpret the data correctly

Or How Blask Index Trends turns motion into meaning. TL;DR Blask Index Trends turns a single Blask Index chart into decisions. It splits the curve into clear Rise/Fall/Flat segments, shows a clean Trend with mean and median as baselines, and scores the strength of each move with a Growth Index (-100 to +100). In one […]

Introducing Blask Trends: see the signal behind the noise

Open a country dashboard and the picture is instant: Game #1 owns half the nation’s Share of Interest, while new titles race up the chart. That read-out is the Blask Index — think of it as the iGaming world’s Nasdaq, now tracking individual games. Built on our Share-of-Interest method, the Index quantifies raw player appetite, […]

Blask introduces a new AI-powered methodology for calculating CEB — tailored to the realities of both local and international iGaming brands. Gain deeper, market-specific insights to drive smarter decisions.

Blask introduces APS and CEB — two AI-powered metrics that redefine how iGaming brands measure acquisition potential and earning strength across markets.

Market share is no longer the sole measure of success. The real game-changer? Brand’s Accumulated Power (BAP). Discover why this metric is redefining strategy and how it empowers brands to thrive in a competitive landscape. Since the 1980s, marketing has evolved significantly from its foundational principles, many of which were crystallized in Philip Kotler’s landmark […]

Stay ahead in iGaming with real-time market insights, brand rankings, and smart data filters — all on Blask’s Market Overview page.