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Most iGaming operators track GGR, deposits, and conversion rates — and miss the one thing that predicts all of them. This guide breaks down the metrics that actually measure casino brand performance: search demand, market share, and competitive benchmarks backed by Blask data.
Most market share data in iGaming is built on revenue — a backward-looking metric that arrives late and hides brand-level shifts. This guide explains how demand-based market share works, what BAP measures, and how operators use it to spot competitive movement before it shows up in financials.
Spain's iGaming market follows a clear seasonal rhythm — here's what Blask Index data reveals about its peaks, troughs, and timing.
A 58.4 percentage-point gap separated the strongest and weakest demand shifts in this five-market benchmark. Revenue potential followed a wider range. There was no single iGaming industry growth rate in H1 2026. Blask data for the United Kingdom, United States, Nigeria, Brazil and Germany shows three paths: demand expansion, demand contraction and revenue potential moving […]
Blask data demonstrates standard patterns persisted even in finalist countries.The AFCON 2025 tournament concluded on 18 January. The competition, with Morocco as host nation, kicked off on 21 December and featured 52 matches across 19 match days. Such an intensive schedule theoretically should have influenced iGaming metrics, especially in markets where favorites competed. However, Blask […]
Blask’s view of a mature Western European market where football remains the primary demand engine. Spain’s regulated online gambling market hit $1.7B GGR in 2024 (+17.6% YoY) — its best year since Law 13/2011 launched the regime. Blask ranks the country #22 globally by CEB ($1.6B), with 114 active brands and Blask Index that climbed […]
Often written off as low season, the first month of the year looks far healthier across Europe than its reputation suggests.January is widely treated as iGaJanuary is weak often enough to deserve its reputation. Yet in many markets it sits in the middle of the yearly ranking, and in a smaller group concentrated in Europe, […]
A mature market closed 2025 with a sigh of relief — lawmakers dropped the bonus ban at the last step. In December, lawmakers in Spain removed the iGaming provisions from the customer‑service bill at final passage after months of heated debates. The plan to re-ban welcome bonuses did not make it into law, leaving the […]
