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India’s game charts in H1 2025 were defined by a single hybrid title. Chicken Road led the entire market at about 43.9% Share of Interest (SOI), outpulling both liveshow formats and the anchor crash titles that have historically dominated the genre landscape.
How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]
Thailand sits in an interesting position: no onshore licensing framework yet, a $2.71 B Competitive Earning Baseline, and one challenger brand that doubled its market presence in twelve months. That combination — deep organic demand, limited infrastructure friction from formal competition, and a clear window for differentiation — makes Thailand one of the more compelling […]
This article is about correct usage of such tool as Blask Index, explaining how to interpret the data correctly
Or How Blask Index Trends turns motion into meaning, by Max Tesla TL;DR Blask Index Trends turns a single Blask Index chart into decisions. It splits the curve into clear Rise/Fall/Flat segments, shows a clean Trend with mean and median as baselines, and scores the strength of each move with a Growth Index (-100 to […]
Introducing Blask Trends: see the signal behind the noise
Open a country dashboard and the picture is instant: Game #1 owns half the nation’s Share of Interest, while new titles race up the chart. That read-out is the Blask Index — think of it as the iGaming world’s Nasdaq, now tracking individual games. Built on our Share-of-Interest method, the Index quantifies raw player appetite, […]
Blask introduces a new AI-powered methodology for calculating CEB — tailored to the realities of both local and international iGaming brands. Gain deeper, market-specific insights to drive smarter decisions.
