How to explore iGaming market dynamics and brand insights with the Blask’s Market Overview page

The iGaming industry moves fast—new markets are emerging, and competitors are always close behind. How do you stay ahead?

Enter Blask’s Market Overview page: your competitive edge. With real-time insights and country-specific data, it’s your go-to tool for spotting trends, seizing opportunities, and making smarter decisions.

Get a complete view of player interest, brand performance, and key market metrics—all in one place. Ready to elevate your strategy? Let’s dive in.

Key metrics at a glance.

The Market Overview page provides a wealth of data on a single screen, enabling brands to confidently make informed decisions.

Core metrics include Blask Index, which reflects player interest and overall market volume, and Relative Market Share (learn how Blask calculates RMS)—a comparison tool that visualizes each brand’s standing in the selected country. To complete the picture, this dashboard also displays eGGR (estimated Gross Gaming Revenue) and eFTD (estimated First-Time Deposits), which indicate market potential and acquisition growth.

For a more detailed look at brand-level performance, the Market Overview page includes a comprehensive table of all iGaming brands active in the country. This table shows essential metrics for each brand, such as eGGR, eFTD, and market share, alongside valuable growth indicators like YoY (Year-over-Year) and MoM (Month-over-Month) growth rates. These metrics reveal how each brand’s position changes over time, helping you understand long-term trends and spot emerging market opportunities.

With these real-time insights, brands can easily evaluate their performance and make data-driven decisions that align with the latest market dynamics.

Regulation status.

The Market Overview page begins with information about the legality of casinos and gambling in the country—two distinct indicators. There are three possible scenarios: 

1. Regulated. The market is governed by specific rules established by the government and regulatory commissions. Operating in such a market typically requires a license and regular reporting. 
2. Restricted. iGaming activities are prohibited in that country. However, players bypass these restrictions by using VPNs or turning to brands that operate in other countries. 
3. Unregulated. A free market where no licenses or reporting are required.

Blask Index.

Blask Index is our proprietary metric that reflects player interest in the iGaming industry. Based on the concept of Share of Search, Blask Index transforms search queries into a comprehensible metric that allows for graphical representations and keeps you attuned to industry trends.

Blask Index updates hourly, enabling you to make immediate decisions and monitor the impact of events on the industry in real time.

At the same time, you can view the Blask Index chart for past periods, with granularity ranging from days to months. Track market dynamics and the influence of various events on player interest.

The Blask Index chart can be switched from the Entire Market Mode to the Compared Mode. Thus, the chart will display the Blask Index metrics for each brand operating in the selected country. 

As a reminder, Blask Index for a country is the sum of Blask Indexes of all brands within that country.

Relative Market Share.

Track how iGaming brands compete with each other for their market share! 

The Relative Market Share chart is constructed without considering absolute numbers, allowing you to analyze brand positions independently of market dynamics. For instance, during overall market growth, you will immediately see which brands are maintaining their percentage share and which are lagging behind.

It is especially useful to examine this graph alongside the previous one—Blask Index in Compared Mode. Since both metrics update simultaneously and hourly, the moments when the brand's performance does not align with the market's trends become even more apparent.

eFTD and eGGR.

eFTD and eGGR are crucial financial metrics that indicate the number of first-time deposits made by new players and the total revenue generated by brands in the market.

Blask does not have access to the financial data of these brands; however, we possess gigabytes of reports, access to experts in the iGaming industry, and an AI model that calculates eGGR and eFTD based on Blask Index and market dynamics.

We present eFTD and eGGR as a range, while also highlighting the most likely value separately. If your brand's numbers align with our calculated range, it indicates that your performance matches the market standard. Falling below this range suggests a need to focus on improving your conversions and product offerings. On the other hand, surpassing Blask's calculated values is a clear sign of success—you're outperforming the market.

iGaming brands in the сountry.

The Market Overview page concludes with a table featuring all iGaming brands available in the selected country. By default, the brands are sorted by Market Share, starting with the market leaders and ending with smaller and newer entrants. However, you can also sort them by:

• Alphabetical order
• eGGR
• eFTD
• Year-on-Year growth
• Month-on-Month growth
• The date from which data is available

Find the brands that meet your criteria and sort them in a way that suits your needs.

Sort and filter the data the way you need.

The Market Overview page contains a wealth of data, sometimes even an overwhelming amount — Blask has made efforts to gather this information and is excited to share it! Therefore, we offer options for sorting the data and various levels of granularity.

Choose a time range.

Use the date filter to redraw graphs and reconfigure tables according to your desired time period. You can obtain data for any length of time, including specific days from several years ago, with hourly granularity.

This feature is useful for tracking market dynamics and examining the impact of events on the market in detail. For example, in the all-time graph for India, you might notice spikes in interest during the IPL seasons. You can delve deeper into these peaks to track the effect of the IPL on the iGaming industry on a daily or even hourly basis.

Once you've selected your preferred time range, the charts for Blask Index, Relative Market Share, eGGR, eFTD, and the brands table will be updated accordingly.

Get a list of brands based on your criteria.

Blask is capable of searching for brands that meet your criteria. For instance, you can easily find all brands that have experienced a minimum 20% YoY growth—just move the corresponding slider.

You can adjust the display of brands by Market Share, YoY growth, MoM growth, and eFTD. Additionally, you can filter by brands that offer casino options or sports betting, or view those with desktop or mobile versions available.

If desired, you can apply all filters simultaneously. For numerical sliders, you can set both a lower and an upper limit.

Combine filters with time selection.

Looking to find all brands that grew 20% two years ago? Blask is here to help! With just two clicks, you can access a list of such brands.

One of the most appealing features of Blask is that it gives you access to data in a user-friendly and tangible format. There's no need to purchase expensive, outdated reports from market analysts or meticulously sift through Excel spreadsheets—simply select the criteria you need within Blask and obtain the relevant data.

Track the dynamics of specific brands.

Select multiple brands of interest from the table. Blask will then reconstruct the charts for Blask Index, Relative Market Share, eFTD, and eGGR as if only the brands you've selected were operating in the chosen country.

If you also switch the Blask Index chart to Compared Mode, you can observe the competition among brands in both absolute and relative terms alongside the Relative Market Share chart.

Frequently asked questions.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

Need assistance?

Our support team is always here to help. Click the chat icon in the bottom right corner of your screen to connect with us instantly and get the answers you need.