The Blask Index is unmatched at capturing real-time market interest. But during major events, launches, and promo cycles, short-term spikes and dips can make the graphs “noisy,” obscuring the underlying direction. Many users told us they want a fast, high-level read: is this market growing, stagnating, or declining right now?
What Blask Trends is
Blask Trends is a new view in the Blask Index widget that suppresses extremes and smooths volatility to reveal the clean market trend. On top of the smoothed line, Blask classifies the current regime into one of three states:
Input: the standard Blask Index time series for the selected market and timeframe.
Processing: the view smooths short-term fluctuations to expose the directional trend line.
Output: a trend overlay plus a state badge (Growth/Stagnation/Decline) that updates with the data.
You can toggle the trend overlay and set Trends as the default view for the widget. Tooltips will help you to navigate through the updated interface.
What’s more — we can show you average and median values in each category. We hope that will help you to have a better view over the market.
Why this matters
Instant clarity: read the market’s direction without being misled by one-off spikes (e.g., finals weekend, headline sponsorships, bonus surges).
Better timing:pair the trend with time-of-week and time-of-day patterns to decide when to launch, pause, or rotate campaigns.
Operational focus: concentrate spend where the trend state = Growth, maintain vigilance in Stagnation, and protect unit economics in Decline.
Where to find it
Blask Trends lives inside the Blask Index widget. It works across our 85 markets with the same hourly refresh cadence as the core Index.
📌 Mind low-volume markets: if recent data is too thin, the system will be conservative about showing a trend state.
What’s next
We’re focused on broad adoption and quality signals. Based on usage and feedback, we’ll evaluate brand-level trend views and period-over-period trend comparisons in future iterations.
Yana Makarochkina is the Chief Marketing Officer at Blask, where strategic storytelling, content marketing, and data-driven insights come together to shape the future of iGaming analytics.
Key achievements:
— Led marketing and PR initiatives for diverse industries — from fine dining and manufacturing to logistics and technology.
— Built a strong B2B content strategy foundation, with a particular focus on the iGaming sector.
Holds a bachelor’s degree in journalism, combining the art of narrative with a dedication to accuracy and research.
Yana’s journey into marketing began with a profound appreciation for stories grounded in facts. With a journalism background, she approaches every project with the mindset that strong narratives must be supported by real insights. For her, content is not just a tool for communication — it’s a vehicle for building trust, inspiring action, and delivering measurable business outcomes.
Her early career in a dynamic agency environment refined her ability to juggle multiple industries and client needs simultaneously. From launching campaigns for restaurants to handling complex communications for factories and logistics companies, Yana developed a rare versatility. This experience sharpened her multitasking skills and gave her the adaptability to understand and articulate the unique voice of every brand she worked with.
When she transitioned into iGaming and B2B, Yana found her true professional calling. She recognized that the industry demanded not just creativity, but also a rigorous analytical approach — blending storytelling with precise market insights. At Blask, she channels this expertise into crafting marketing strategies that demystify complex data and technology for a global audience.
Yana’s guiding principle is simple: powerful marketing is built at the intersection of fact, clarity, and emotional resonance. In the fast-moving world of iGaming, she ensures that every message not only informs, but also inspires confidence and action.
Beyond her professional achievements, Yana is passionate about building authentic connections through content. She sees each article, campaign, and strategy as an opportunity to empower businesses with knowledge, spark curiosity, and open new paths for growth.
At Blask, Yana continues to lead with a hands-on, holistic approach — shaping a marketing vision where strategy, creativity, and data walk hand in hand toward industry leadership.
Blask data reveals the dynamics of the booming events betting market as the regulators’ fight intensifies. According to Blask, prediction markets are the fastest-growing vertical in US iGaming. Demand for them, measured by Blask Index, rose 3.5x in 2025 but still remained well below the peak registered during the US presidential elections in autumn 2024. […]
