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How Mascot Gaming cut market research time by 30–40% with Blask
How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones.
Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a unified market view that cut research time by roughly a third and helped avoid costly misfires.
About Mascot Gaming
Mascot Gaming is a slot provider with a mix of mechanics: hold & win, rockways, bonus buy, jackpots, and others. New games ship every two weeks, which means constant pipeline pressure and little room for slow decision-making.
The main goal is making games that actually perform across different GEOs — not just look good. Mascot Gaming relies on internal analytics and external tools to validate demand. Player behaviour shifts significantly from market to market: volatility preferences, bet sizes, and feature expectations all vary by GEO.
The challenge: scattered data, assumption-driven decisions
Since Mascot Gaming desired to broaden their view of the market, they faced difficulties in clearly evaluating market size and demand across different GEOs. While absolute numbers were available, there was no unified way to assess markets in terms of their relative weight and true potential, making proper comparison challenging.
Data was scattered across internal stats, partner feedback, and public rankings. Different teams were often reading different “truths” from inconsistent sources.
“Most tools provide too basic information, not really helpful in decision-making. Blask changed the game completely”.
Gregory Doroshenko, Head of Sales at Mascot Gaming
In practice, this meant slower decisions on GEOs and partnerships, more risk when testing traffic, and sometimes simply wrong budget allocation.
The solution: one structured market view instead of five sources
Mascot Gaming chose Blask because it brought structured market-level visibility into one place — and it was one of the few tools actually focused on iGaming at the market level rather than the operator level.
The most valuable use cases:
- Deciding which GEO to enter before launching campaigns
- Comparing markets side by side
- Validating assumptions before running partner tests
- Backing up internal discussions with external data
There was no real setup pain. Mascot Gaming started using Blask almost immediately, and the first real value came during early campaign planning.
The insight that prevented a costly mistake
One case stood out:
“We saw markets where overall deposit volumes were strong, but that didn’t translate into demand for our type of games — which helped us separate raw volume from real product fit and prioritize the right GEOs”.
Gregory Doroshenko, Head of Sales at Mascot Gaming
That signal helped them avoid scaling traffic that looked good at the operator level but didn’t fit their product. Without that visibility, the budget would have gone into a market where their games wouldn’t have performed.
The results: faster decisions, fewer wrong bets
The impact showed up across several areas:
- ~30–40% less time on market research and validation. Work that used to involve pulling data from multiple sources and reconciling inconsistencies now happens in one place.
- Faster test cycles. Decisions no longer drag across multiple iterations — the team validates and moves.
- Better campaign ROI. Simply by avoiding wrong GEOs and partners, some campaigns performed better without any other changes.
- Marketing and Sales aligned. Both teams now look at the same external reference point. Partner discussions became more structured, and it’s easier to decide when to scale versus when to stop.
What’s next: Blask in every release cycle
Mascot Gaming plans to use Blask more systematically going forward:
- Check GEO-level demand before each new game release
- Combine Blask data with internal analytics for better forecasting
- Explore theme and mechanics fit by market — understanding not just where demand exists, but what kind of games each market wants
For a provider shipping new games every two weeks, that kind of market clarity isn’t a nice-to-have — it’s what keeps every release pointed at the right audience in the right GEO.
