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Blask Index: your market pulse, hour by hour
What if you could track iGaming market interest as easily as checking a stock ticker? With Blask Index, now you can.
What is Blask Index in iGaming
It’s the heartbeat of the iGaming industry — a live indicator of how player attention shifts across brands, markets, and countries. And it’s powered by something more powerful than guesswork: real search behavior, smart algorithms, and AI.
Blask Index shows you who’s winning in the iGaming market right now — and how fast they’re moving.
Think of it like the Dow Jones or Nasdaq, but for iGaming. Instead of tracking stocks, we track player search behavior. Every brand gets a score, updated hourly. The higher the number, the greater the brand’s share of attention. The bigger the country’s total, the larger the market volume.
Max Tesla, CEO & co-founder:
And it’s not just theoretical.
In our internal accuracy tests, Blask Index matched up to 95% with official market data for large brands — and up to 85% for newer ones.
Here’s Blask Index for India:
By switching the Blask Index chart from the “Entire Market” to the “Compared” mode you can track all the market volume fluctuations by each brand.
📈 Curious how this connects to Share of Search? →
How it works (no magic, just smart AI)
At its core, Blask Index is built on the same logic as Share of Search — a well-known marketing metric that correlates up to 96% with market share.
We supercharged it with:
- Google search data (via Google Trends & Keyword Planner)
- AI filters to remove junk queries (“scam”, “problems”)
- Machine learning models for better context
The result? Clean, reliable, country-specific data on what players are actually searching for.
🔗 Want to see how brand X compares to brand Y in Peru this month? You can. Curious how a campaign impacted your visibility during the IPL? It’s all there. Hour by hour.
🧠 Learn more about Blask methodology to search the iGaming brands
What you can do with Blask Index?
Blask Index isn’t just about looking smart on dashboards. It helps you make faster, better business decisions:
✅ Compare market volume across countries to prioritize expansion
✅ Track brand performance over time to see what’s working
✅ React to events like the World Cup or regulation changes in real-time
✅ Benchmark competitors to learn what’s driving their growth
✅ Spot trends early and predict where player interest is going next
📊 Want more actionable use cases? Read 6 ways to use Blask in iGaming →
Blask Index also fuels key growth metrics like:
- MoM / YoY growth for any brand
- Country vs country comparisons
- Cross-market performance for a single brand
New: Daily granularity for deep insights.
We’ve introduced daily granularity to Blask Index. Now, you can zoom in on daily fluctuations, perfect for analyzing:
- Ad campaigns
- Short-term promotions
- Event impact (like the Super Bowl or IPL)
When you look at timeframes over 90 days, Blask automatically adjusts to monthly intervals — for clear macro and micro analysis.
By integrating Blask Index into your routine business practices, you can enhance your market understanding, optimize strategies, and maintain a competitive edge in the dynamic iGaming industry. Blask Index transforms raw statistics into actionable intelligence, offering a holistic view of the complex gambling ecosystem that goes beyond what traditional tools like Google Trends can provide.
📚 See how granularity impacts strategy →
Why Blask Index is a game-changer for the iGaming industry?
The iGaming world moves fast — but the data? Until now, it’s been slow, siloed, or just plain missing.
Blask Index fills that gap.
Inspired by Les Binet and James Hankins’ Share of Search research (which showed up to 96% correlation with market share), we took that logic and tailored it to the unique complexity of iGaming. The result? A real-time barometer of brand health, market size, and consumer demand — purpose-built for this industry.
And unlike other tools, Blask Index isn’t just useful for operators.
- Operators use it to track growth and uncover new market opportunities.
- Affiliates use it to spot hot brands and optimize traffic strategies.
- Investors use it to understand momentum before the financials drop.
- Regulators use it to monitor consumer interest and market expansion.
It’s not just a number — it’s the pulse of the entire iGaming economy. And it updates every hour.
How exactly is Blask Index calculated?
Good question. Here’s what goes into it — no guesswork, no black box.
- 🔍 Search signals
We pull country-specific data from Google Keyword Planner and Trends — the gold standard in public interest data. This is the raw fuel. - 🧹 Query curation
Our models filter out noise like “brand_name scam” or “how to delete brand_name account.” Only relevant, intent-driven searches stay. - 🤖 AI & NLP magic
We use fine-tuned natural language processing to identify brand mentions — even when misspelled, abbreviated, or written in multiple languages. - 📊 Normalization
Search data is normalized to remove anomalies and ensure apples-to-apples comparisons across brands and regions. - ⚡ Real-time updates
Blask Index refreshes every hour — so you can spot rising stars, detect dips, and react before your competitors even blink. - 🎯 Predictive layer
Our AI doesn’t just observe — it learns. It factors in industry trends, seasonal patterns, and historic data to help predict what’s coming next.
🚀 So when you check Blask Index, you’re not just looking at search interest — you’re seeing a smart, cleaned, and contextualized signal of what the market cares about.
Blask Trends — cut through the noise
Blask Index captures everything, including spikes from finals weekends, headline sponsorships, and one-off bonus surges. That granularity is powerful, but it can also be noisy.
Blask Trends strips out the extremes and smooths the volatility to reveal the clean underlying direction. On top of the smoothed line, it classifies the market into one of three states:
- Growth — sustained upward momentum
- Stagnation — flat or sideways movement
- Decline — consistent downward pressure
You can toggle Trends on and off inside the Blask Index widget and set it as your default view. AVG and MED values for the selected period are always visible, giving you a stable reference for what “normal” looks like.
🎯 Why it matters
- Instant clarity. Read market direction at a glance — without chasing every spike and dip.
- Better timing. Pair the trend state with time-of-week and time-of-day patterns to decide when to launch, pause, or rotate campaigns.
- Sharper prioritisation. Concentrate spend where the state is Growth. Stay alert in Stagnation. Protect unit economics in Decline.
Blask Trends lives inside the Blask Index widget across every market, with the same hourly refresh cadence as the core Index.
📚 Learn more: Blask Index methodology — including Trends, granularity, and brand benchmarks
Market explanation — Blask tells you why
Blask Index shows what is happening. Trends show where it’s heading. The hard part was always explaining why — fast, and with evidence. Market Explanation does it in one click.
Launched in January 2026, Market Explanation is an AI-powered layer inside the Blask Index chart. Click any trend segment and the system returns a structured, source-cited brief explaining the forces behind the current market cycle.
🧠 How it works
A dedicated AI engine researches each trend segment across six driver categories — sports calendar, regulatory changes, payment shifts, operator activity, macro conditions, and seasonality — then filters for high-impact events only. Every claim links to a numbered source. Explanations regenerate four times daily and update whenever the underlying trend shifts.
📋 What you see
- Overview — what drove this cycle, in two sentences.
- Drivers — categorised: sports, regulation, payments, operators, macro, seasonality.
- Key events — specific dates, policy changes, operator moves that shaped the period.
- Sources — numbered citations with direct links.
The bottom line? Visibility is power.
If you want to win in iGaming, you can’t rely on guesswork or outdated spreadsheets. You need to know what your players are searching for. What your competitors are doing. Where the next opportunity is coming from.
Blask Index makes that possible.
It’s not just another data point — it’s a real-time, AI-powered compass for navigating the iGaming landscape. Whether you’re a brand trying to scale, an affiliate hunting for growth, or an investor looking for momentum, Blask Index gives you the clarity to act fast and act smart.
💡 This is your unfair advantage — and it updates every hour.
