What is Blask Index and how it quantifies the iGaming industry

At Blask, we're thrilled to introduce a game-changing tool for the iGaming industry — Blask Index. We've poured our hearts and minds into creating something truly special. Imagine having a crystal ball that shows you the pulse of the iGaming market at your fingertips.

That's what we've built! It's like the Nasdaq or Dow Jones but tailored specifically for our world of online gambling and betting. We can't wait for you to experience the power of real-time, data-driven insights that will revolutionize how you navigate this dynamic industry.

What is Blask Index?

Blask Index is a data-driven metric that quantifies player interest and market dynamics in the iGaming industry by analyzing search trends, providing real-time insights into brand performance and overall market health across different countries.

To create Blask Index, we were inspired by the Share of Search metric, which is based on analyzing people's online search queries and has a 95% correlation with Market Volume. Therefore, Blask Index reveals the market share for each iGaming brand and the total market volume of a country.

If the iGaming market expands or shrinks, Blask Index will instantly reflect this. Observe how brands' market shares change, analyze market growth in a country, and compare different countries against each other.

It's not just numbers — it's the story of player engagement told through data. By tapping into the power of search trends, we've created a way to see which brands are winning hearts (and bets) and how big the iGaming pie really is in different countries. Whether you're looking at a single brand's performance or comparing entire markets, Blask Index gives you the inside scoop.

Blask Index for countries is a sum of Blask Indexes for all the brands present in that country.

By switching the Blask Index chart from the “Entire Market” to the “Compared” mode you can track all the market volume fluctuations by each brand.

How to use Blask Index?

Blask Index serves as a powerful tool for iGaming operators, affiliates, and researchers, offering a reliable indicator of market health and consumer interest.

Blask Index is like having x-ray vision for the iGaming world. It's not just numbers – it's the pulse of the industry. With this tool, we're giving everyone in iGaming the power to see through the noise and spot what really matters.
Max Tesla, CEO Blask

Here's how you can leverage its capabilities:

• Compare brands: Blask Index allows you to benchmark brands against each other with unprecedented precision. A higher Blask Index indicates a larger market share, enabling you to track brand growth and competition in real-time. This granular view, updated as frequently as every hour, provides a dynamic understanding of market positioning.
• Analyze growth trends: Based on Blask Index, we calculate Month-over-Month (MoM) and Year-over-Year (YoY) growth metrics. These temporal comparisons offer insights into short-term fluctuations and long-term trends in the iGaming landscape.
• Compare the same brand across different countries: A brand's popularity can vary significantly between markets — a leader in one country might be an underdog in another.
• Compare market volumes: Make data-driven decisions about entering new markets based on Blask analysis. Monitor even the smallest market changes to identify which markets are already established and which are still developing.
• Track even minor changes and correlate them with industry events: Observe how brand shares grow during sporting events or how regulatory changes impact market volume. This feature allows for timely strategic adjustments.
• Combine Blask Index changes with brand marketing activities: Analyze how a brand's market share shifts following advertising campaigns, allowing you to adopt only the most effective strategies from competitors.
• Predict the future: Utilize Blask Index as a leading indicator to forecast market changes and spot emerging trends before they fully materialize.

By integrating Blask Index into your routine business practices, you can enhance your market understanding, optimize strategies, and maintain a competitive edge in the dynamic iGaming industry. Blask Index transforms raw statistics into actionable intelligence, offering a holistic view of the complex gambling ecosystem that goes beyond what traditional tools like Google Trends can provide.

How is Blask Index revolutionizing the iGaming industry?

The iGaming industry has long been searching for a comprehensive metric to gauge market sentiment and overall health. Here’s Blask Index — our game-changing solution that's set to transform the landscape.

Les Binet and James Hankins, two renowned marketing experts, introduced the concept of Share of Search as a powerful predictor of market share. Their research across various industries showed an average 83% correlation between Share of Search and market share, with some sectors reaching as high as 96%. We've taken this groundbreaking idea and tailored it specifically for iGaming, achieving an impressive 95% correlation in our studies.

Blask Index quantifies the number of people actively interested in online gambling and betting. Each of these individuals represents a potential user for your platform.

This insight is invaluable for all market players:

• For operators, it's a treasure trove of potential customers waiting to be engaged.
• Affiliates can use this data to target their marketing efforts more effectively.
• Investors gain a clearer picture of market potential and growth opportunities.
• Even regulators can benefit from understanding the true scale of interest in iGaming.

By providing this level of insight, Blask Index is doing for iGaming what the Nasdaq and Dow Jones have done for the stock market — offering a reliable barometer that reflects the health, size, and dynamics of the entire industry.

It's not just a metric; it's a revolution in how we understand and navigate the iGaming landscape

How is Blask Index calculated?

Blask Index is a sophisticated metric that leverages the Share of Search concept, enhanced with proprietary algorithms and AI models. Our methodology transforms public search data into actionable insights about market size and brand volume within the iGaming industry.

Here's an overview of our process:

• Data collection: We aggregate data from authoritative sources such as Google Keyword Planner and Google Trends, which provide comprehensive search volume data and trend patterns relevant to iGaming.
• Data refinement: Raw search data undergoes a meticulous refinement process. We focus on meaningful queries like "brand_name bets" while filtering out irrelevant searches such as "brand_name problems" or "brand_name scam".
• Share of Search analysis: We evaluate the proportion of searches for specific keywords relative to the total searches in the iGaming category, providing a clear picture of brand interest and market demand.
• Insight generation: The processed data is transformed into actionable insights through various reports and visualizations, enabling our partners to understand market dynamics and make informed strategic decisions.
• Real-time updates: Blask Index is updated with up to 1-hour granularity, offering real-time insights and allowing for the identification of even minor market volume changes.

Our methodology incorporates several advanced features:

• AI-powered analysis: We employ sophisticated AI models, including Computer Vision and Natural Language Processing, to ensure comprehensive data interpretation.
• Comprehensive keyword analysis: Our system accounts for brand name variations, misspellings, and industry-specific terminology to capture a complete picture of search intent.
• Contextual understanding: We factor in industry events and trends to provide a nuanced interpretation of search data.
• Predictive capabilities: Blask Index offers forward-looking insights, helping to forecast market trends and potential shifts in brand positioning.

We have the most detailed article on how Blask collects and analyzes data to calculate Blask Index — here's the link if you value every nuance.

In essence, Blask Index is more than a metric; it's a comprehensive tool designed to provide iGaming industry stakeholders with deep, actionable insights. By combining advanced data analysis techniques with a thorough understanding of the iGaming landscape, we offer a powerful resource for strategic decision-making and market analysis.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

• Sign up for free demo access and explore real data on the TOP-5 brands per country: Get a firsthand look at Blask's capabilities.

• Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

Need assistance?

Our support team is always here to help. Click the chat icon in the bottom right corner of your screen to connect with us instantly and get the answers you need.