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Traditional brands still lead in all 50 states, although demand for prediction markets grew in each of them over the year. In September, Blask Index of prediction market brands such as Polymarket and Kalshi rose 41% in the US, while demand for traditional iGaming operators increased by 14%. Prediction markets now account for 34% of […]
Volume on FIFA’s prediction-market partner stayed up after the World Cup, while search demand fell away. About $108M of the $167M traded on ADI PredictStreet through late September came from linked crypto wallets. From late August, 795 of them accounted for 99% of transactions and traded with one another. Three Harvard students — Joshua Gupta, […]
The names at the top hold when the count leaves the United States. In September, prediction markets took 33.9% of US iGaming demand on Blask Index, counted together with traditional brands. Blask follows the segment in 41 countries, and that month the first three brands sat in the same order there as in the United […]
A $2 billion valuation report landed the same month Novig moved to third in US prediction market search. Novig had raised new funding at a $2B valuation, citing people familiar with the matter. That would be four times the $500M mark from earlier this year. Novig did not confirm the $2 billion figure or a […]
DraftKings Predictions has almost no US search. August BAP was 0.3%. Robins told investors volume was almost 2.5 times July and users were past 1 million. On 22 September 2026, DraftKings CEO Jason Robins told the Wells Fargo 9th Annual Consumer Conference that Predictions volume was almost 2.5 times the July print — “a little […]
NFL Week 1 app installs beat the sportsbooks while branded search in the United States had already thinned. From June through August 2026, Polymarket’s US Blask Index dropped 70%, with the steepest month in August. But on NFL Week 1, PM outpaced traditional bookmakers by downloads — about 762,000, ahead of DraftKings and FanDuel. Blask […]
Blask has expanded prediction markets analytics beyond the US, adding the UK, Ireland, Canada and Australia and showing a global category shaped by local market structures.
US gambling associations, tribal groups and unions are pushing Congress to block sports prediction markets through the CLARITY Act, arguing that Kalshi and Polymarket use federal financial oversight to compete with licensed sportsbooks without state or tribal betting licences.
