What APS and CEB mean — and how operators use them
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FTD in casino: meaning and six ways to improve conversion
FTD in casino means first-time deposit: the first real-money payment made by a newly registered player. It is the point where a visitor becomes a paying customer and often the event that triggers an affiliate CPA commission. An FTD count alone does not show whether acquisition is efficient. Operators also need the registration-to-deposit conversion rate, […]
5 north-star metrics every iGaming brand should run on
Demand, visibility, sign-ups, revenue and lobby clicks—Blask’s five KPIs cover the full money chain. Learn how to read Blask Index, BAP, APS, CEB and GVR, spot leaks in minutes and copy winning plays before rivals react.
iGaming retention 2.0: from first deposits to loyal players
Retention beats acquisition on cost and lifetime GGR. This guide shows how Blask’s connected views — Countries, Market Overview, Customer Profile and Games —pair with the five core KPIs (Index, BAP, APS, CEB, GVR) to spot churn, patch leaks and recycle winning playbooks market after market.
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