Market overview

Every March, something predictable happens in India’s iGaming market: it surges. The Blask Index, Blask’s measure of market-wide player demand, has grown on IPL opening day every year since 2017 — from 276,000 in the first season to 2,480,000 in 2026. Ten seasons, nearly ten-fold growth on opening day alone. But the 2026 season introduced […]

Localization isn’t just about language. In iGaming, tailoring games, payments, and promos to each region’s culture, economy, and law is what drives real GGR. This guide shows how Blask’s market dashboards help operators adapt across Brazil, India, and beyond.

Blask’s AI dashboards reveal exactly who you’re up against, when bettors surge, and how many players and dollars your funnel is missing — all in real time.