Market overview

Market overview

The fall of the grey market: how enforcement shifts demand to licensed brands

✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]

How to choose an iGaming market

Choosing a new iGaming market is not a country ranking exercise. This guide shows operators, affiliate programs, and affiliates how to use demand, competition, regulation, category fit, games, and player data to decide where to enter next.

Get your daily iGaming
insights to your mail

    Thank you!

    Enjoy new articles
    every week