Resources

US online betting demand follows major leagues calendars — with one exception. One of the biggest sporting events in the United States takes place every March. The college basketball tournament known as March Madness is the only student sports event that visibly moves US iGaming demand, measured by Blask Index. Everything else in the US […]

Bovada conquered the US, and became by far the largest iGaming brand in the world. But it is now starting to give ground under regulatory pressure. Blask’s new report reveals that despite years of state-level legalisation, the US iGaming market is still dominated by offshore operators. 80% of brands serving US players and three of […]

Lee Allard, Head of Performance at Global TV Experts, on combining iGaming market intelligence with TV advertising expertise to deliver measurable results. Global TV Experts needed sharper insight into when and where iGaming audiences are most active. Blask’s consumer heatmaps gave them exactly that. By applying Daypart and Day of Week data to their broadcast […]

Blask data shows iGaming activity peaked in the group stage and faded toward the final — even in India, the country that won the trophy.

Blask data reveals the real scale of the US iGaming market. Blask tracks almost every meaningful iGaming market in the world. With the latest addition of the US and Canada, coverage now extends to 126 countries. Their combined CEB (Competitive Earning Baseline, a projected revenue calculated by Blask) exceeded $200B in 2025. The largest tracked […]

Italy's iGaming demand follows the football calendar with mechanical precision — every peak, trough, and weekly rhythm maps to a recognizable fixture trigger.

Blask findings reveal the Winter Games had almost no impact on player activity — with rare exceptions tied to nationally significant moments.

Elaine Gardiner, Managing Director at TAG Media, on turning market research from a bottleneck into a live competitive advantage.