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🎃 Halloween iGaming Report 2025: Who Wins the Spooky Season?

As Halloween swept across casino lobbies in October, spooky slots and eerie themes took over global iGaming rankings. Based on Blask Games tracking across 15 countries and 25,796 titles, Halloween-themed content saw one of the strongest surges of the year, with sharp GVR (Game Visibility Rank) improvements across nearly all markets. 👻 When the pumpkins […]

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

Why data is the new oil in iGaming — and how Blask transforms it into value

While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]

Japan’s first affiliate arrests: What it means for iGaming marketing

Japanese police have made the first arrests of affiliates promoting offshore online casinos, charging two men with running the site Onkaji Hissho between 2020 and 2021. Authorities allege they directed local players to a Curaçao-licensed casino, earning commissions via crypto. A paid Discord group with “winning strategies” was also uncovered. This case comes just months before Japan’s new ban […]

The International is losing its influence

For years, The International (TI) was the cornerstone of esports, not only as the world’s richest tournament, but also as a magnet for online betting. Each edition triggered a spike in wagers, with operators reporting record handle and engagement across their iGaming verticals. In 2025, however, the picture is shifting. From record-breaking to shrinking stakes […]

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