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Blask data reveals the scale of the grey area segment as sweepstakes operators come under regulatory scrutiny. Blask recently introduced sweepstakes casino analytics for the US iGaming market, and the segment proved to be huge. According to the January–May 2026 data, nationwide demand for sweepstakes brands was higher than user interest for traditional iGaming operators. […]
betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds. Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]
Live casino content expansion is one of the key trends in Global iGaming, including Europe. Live games climb from the outsiders to the top-tier leaderboards. A few years ago, the iGaming world was captured by crash games, a trend that swept through LatAm and Africa. Today, a new tendency emerged — live casino content. Being […]
Only two of Brazil's top five iGaming brands are growing both year-over-year and month-over-month. Blask's BAP data, read alongside Betano and Bet365's communication strategies, shows why buying visibility isn't the same as earning it.
A first deposit is not an active player. Teams celebrate FTD, then watch the same accounts go quiet. OptiKPI’s casino benchmarks put typical registration-to-FTD in tier-1 markets at 15–35% (top quartile 35%+). This article shows how to improve first deposit conversion in online casino: what keeps a first-time depositor from becoming an active player, how […]
In a year and a half since the law took effect, Brazil cut offshore brands’ share of iGaming revenue from 35% to 21%. But even after licensing 167 brands and blocking more than 25,000 illegal domains, offshore still pulls in $118.3M a month. Factor in prediction markets, and the Brazil online gambling regulation offshore share […]
Brazil’s iGaming market looks very different 18 months after regulation. Blask data shows how licensed operators captured the top 10, why market concentration is accelerating, and which local brands emerged as the biggest winners.
Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
Brazil’s iGaming demand rose only modestly during the 2026 World Cup and fell sharply after the national team’s elimination. Blask data shows how the market moved and which brands captured the tournament surge.
Six US states banned sweepstakes casinos in 2026, including California, but Blask data shows the restrictions redistributed demand rather than stopping the market.
Crash games hold 2.6% of Canada’s tracked shelf but capture roughly a quarter of all player demand. Aviator has led Canadian iGaming interest for most of the past two and a half years — and the gap between what players want and what operators stock keeps widening. On the supply side Canada looks standard: Pragmatic […]
