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Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins. Blask analysts looked at Halloween slots and the darker titles gaining ground beside them: vampires, witches, demons. The snapshot is from October 12. 1. The season’s most visible title is vampire themed The […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
A high roller asks you to strip the welcome bonus, a bonus hunter reads the wagering rules line by line. The report still files both as the same first-time depositor. I have spent the past few months talking to both of those people. The problem is not that the segments differ. The metric the industry […]
SBC Summit is back in Lisbon at month-end. The host market’s casino shelf is worth reading before the floor opens. Blask tracks 10 562 casino games across 90 brands serving Portugal, a licensed remote market whose regulator lists slots, tables, live, and “Saque ou Crash” among authorised fortune-game types. Slots take almost 85% of content […]
Blask data shows Polymarket holding 90.8% of prediction market attention in Europe, with the next four brands together staying under 9%. That concentration sits on a demand year that ran from an eleven-fold rise in France to a wipeout of last year’s Romanian spike, then an August collapse that spared Britain. This article covers prediction […]
Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites.
Blask Affiliates gives the operator a dated log of where the brand appeared on affiliate pages, and which sites already list rivals.
Blask has launched Affiliates, a daily record of where operator brands sit on affiliate pages — which URL, which position, with a screenshot attached.
Stake Originals and Engine studios occupy close to half of Stake’s tracked Home shelf in Canada and India. Mexico carries fewer linked titles, but Stake still gives them eight of its first ten tracked positions. Stake now sources exclusive games through three systems: its Originals catalogue, independent publishers using Stake Engine, and SlotGPT, where players […]
Two operators report 4x ROAS on affiliate traffic in the same week. One counts gross gaming revenue against last month’s invoice. The other uses 90-day net gaming revenue on a qualified-FTD cohort, net of clawbacks. Same label, different math. Without five definitions locked first, any headline benchmark is noise. Blask does not publish affiliate CPA […]
