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Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins. Blask analysts looked at Halloween slots and the darker titles gaining ground beside them: vampires, witches, demons. The snapshot is from October 12. 1. The season’s most visible title is vampire themed The […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
Betano backed the tournament with regional FIFA rights, a national-team sponsorship and a campaign across 14 countries. An event that lifts every operator at once is also the hardest place to prove that any of it worked. The tournament ran from 11 June to 19 July across Canada, Mexico and the United States, the first […]
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience. Performance marketing in iGaming runs through a handful of channels, and the argument about them rarely moves past whether each one still works. The industry buries SEO and revives it every other […]
From the day Brazil banned licensed bets, 25 September, to 11 October, Blask Index (search demand for iGaming brands) for the country fell 81%. 💡 Key point: the 81% drop is total branded search demand in Brazil — not a single operator — in the first two weeks after Provisional Measure 1.394. The drop sat […]
On a 1 000-FTD UK casino cohort, the performance dashboard shows £228 per qualified depositor — media plus affiliate CPA in the numerator only. Add welcome promo, payment fees, sponsorship share, and safer-gambling allocation on public UK ratios, and true CAC rises to about £454. LTV:CAC moves from 3.9:1 on headline CPA to 1.9:1 on […]
Rollbit tied gambling, crypto futures and $RLB into one acquisition machine in 2023. Three years later, search demand is 74% below its peak, deposits are falling and the token has lost 70% of its value. Rollbit entered 2023 with a casino, sportsbook, 1,000x crypto trading, NFTs and a native token in one account. Every new […]
Blask analysis shows FIFA World Cup 2026 was not profitable for bookmakers, especially in the early stages. A recently published Blask special World Cup report describes how the 2026 World Cup affected iGaming demand across different countries and various stages of the tournament. It also suggests that the extended format made the World Cup unprofitable […]
iGaming CAC by market is not one number. A single GEO cell that ignores channel mix, product mix, and brand position is how budget models fail — affiliate CPA is not blended CAC, and paid auction cost is not blended CAC either. This piece separates those three layers for the UK, Brazil and Germany, then […]
An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]
