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Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins. Blask analysts looked at Halloween slots and the darker titles gaining ground beside them: vampires, witches, demons. The snapshot is from October 12. 1. The season’s most visible title is vampire themed The […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
One year into Brazil's regulated iGaming market, the chaos has settled. The illusions are next to go. Blask CEO Max Tesla and Ricardo Rosada unpack the market from the inside — with live Blask data, a frank read on the illegal sector, and a clear framework for who survives 2026.
Italy still prints the largest Italy iGaming CEB in continental Europe. The 2025 concession rewrite removed the spare brands. The 2026 question is whether that thinner field stays onshore. The market is bigger, but there’s a few brands here For January–August 2026 Blask’s Competitive Earning Baseline for Italy is $4.42B ($3.25B–$7.94B range), 10.2% above the […]
Payment service providers use Blask to standardize two core screening workflows: evaluating new markets and assessing potential operator clients. PSPs (Payment Service Providers) that want to scale in iGaming often face the same bottleneck: deciding which countries to prioritise and which operators justify integration effort, with limited time and imperfect information. Both workflows can be […]
February’s calendar disadvantage is obvious, but the weakness goes beyond the missing days. In more than half of 126 markets Blask currently tracks, February ranks among the bottom three for player activity. The weakness is not regional, and it is not simply about brevity. The 2024 leap year produced the worst Blask Index performance of […]
When a market opens, every operator claims to be competing. Casino brand visibility metrics reveal who is actually building demand — and who is just holding a license. Brazil's 2025 data makes the difference impossible to ignore.
Blackjack, tracked as a generic multi-operator search term rather than one studio’s product, tops the ranking of top casino games in Spain by share of interest, holding 42.8% of demand in July 2026 and every month since January 2024. Among branded titles, Pragmatic Play’s Sweet Bonanza leads at just 3.6%, the gap separating generic live-table […]
Market leaders in iGaming rarely lose their positions. When they do, regulators are often involved. Leaders in iGaming typically hold their ground. Smaller operators struggle to break through, and top rankings remain stable year after year. Blask data shows that several markets bucked this pattern in 2025. The biggest of such countries are the Philippines, […]
Most iGaming operators track GGR, deposits, and conversion rates — and miss the one thing that predicts all of them. This guide breaks down the metrics that actually measure casino brand performance: search demand, market share, and competitive benchmarks backed by Blask data.
