Data

Data

Brazil’s licensed iGaming market is large. The tail stays thin

Brazil is no longer a regulation cliffhanger. It is a licensed market with an $8.87B eight-month CEB, one brand on a quarter of demand, and a grey remainder that Blask already measured elsewhere. Scale, without the 2025 origin myth For January–August 2026 Blask’s Competitive Earning Baseline for Brazil is $8.87B ($6.57B–$15.74B range). Only the US […]

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

Why every iGaming supplier needs Blask — and how to use it today

If you build infrastructure for iGaming — payments, content, platforms, KYC/AML, risk tools, analytics — you can’t scale on hunches. Blask turns open‑source market signals into a clear, comparable view of where demand is forming, which brands are accelerating, and what each country is likely to return. The result is fewer cold pitches, fewer dead‑end […]

Thailand’s iGaming market: $2.71 billion in demand and one dominant brand

Thailand sits in an interesting position: no onshore licensing framework yet, a $2.71 B Competitive Earning Baseline, and one challenger brand that doubled its market presence in twelve months. That combination — deep organic demand, limited infrastructure friction from formal competition, and a clear window for differentiation — makes Thailand one of the more compelling […]

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