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Strategy

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

Why data is the new oil in iGaming — and how Blask transforms it into value

While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]

Japan’s first affiliate arrests: What it means for iGaming marketing

Japanese police have made the first arrests of affiliates promoting offshore online casinos, charging two men with running the site Onkaji Hissho between 2020 and 2021. Authorities allege they directed local players to a Curaçao-licensed casino, earning commissions via crypto. A paid Discord group with “winning strategies” was also uncovered. This case comes just months before Japan’s new ban […]

Why iGaming markets don’t grow in straight lines

How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]

Thailand’s iGaming Market — A Deep Dive for Beginners

💡 Thailand’s new prime minister, Anutin Charnvirakul, has publicly ruled out casino legalisation for now. That stance keeps the market in a quasi‑offshore state and redirects demand into grey channels rather than a taxed, licensed framework. Executive snapshot Thailand is an unregulated, digital‑first market with high mobile penetration and a concentrated brand field. Blask’s Market […]

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