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Brazil’s betting seasons, explained

Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]

iGaming market weekly report | Dec 15–21, 2025

In this week’s digest, we continue tracking where iGaming player attention is accelerating or cooling, using week-over-week (WoW) moves in Blask Index. Week’s headline Saudi Arabia (-50%), Ethiopia (-36%), and Dominican Republic (+34%) led volatility this week. Saudi Arabia’s drop was a technical correction after last week’s +270% spike, while Ethiopia’s abrupt license revocations collapsed […]

iGaming market weekly report | Dec 8-14, 2025

This is the first edition of our weekly Blask Index digest. We track where iGaming attention is accelerating or collapsing, using week-over-week (WoW) moves in Blask index. Week’s headline This week’s tape was binary: event-driven demand ripped higher in a handful of markets, led by Saudi Arabia at +270% as late-December Riyadh Season fight-week interest […]

iGaming 2025 wrapped: year in review by industry leaders

As 2025 draws to a close, we asked leading iGaming companies and experts to share their perspectives on the year that shaped the industry — and what’s coming next. From regulatory shifts to technological breakthroughs, from overhyped trends to genuine game-changers — top industry voices reflect on the trends that defined 2025 and predict the […]

Markets ruled by one: Inside the world’s iGaming monopolies

Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

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