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Strategy

Visual mind map of key iGaming strategy metrics: churn rate, GGR, ARPU, PLTV, and PRR.
Building a winning iGaming market strategy with Blask

Still running “add more games and pray” as your iGaming market strategy?Players now abandon slow lobbies in seconds, regulators dish out fines before your coffee cools, and a promo meant for London lands in São Paulo by lunch. No wonder 61 % of operators missed targets last year — while the data-savvy few banked 30 […]

Stylised dark funnel graphic with an orange tip symbolising the journey from site visit to first-time deposit in an online casino.
Casino FTDs strategy to attract new players

First-time deposits (FTDs) remain the moment of truth for every online-casino acquisition funnel, yet 2025’s winners no longer chase raw deposit counts alone. They benchmark Acquisition Power Score (APS), an AI-driven gauge of how much of their market footprint actually converts to new paying players. Let’s explore why FTDs still matter, shows how APS reframes […]

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