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Spain is a licensed, football-timed market that no longer grows by adding brands. The 2026 fight is inside the top ten: Bet365 still owns the eight-month BAP print, and it no longer owns the summer months. A European mid-tier that barely moved For January–August 2026 Blask’s CEB for the Spain iGaming market is $1.29B ($964M–$2.28B […]
Brazil today is one of the most competitive online-casino markets: roughly 13K games are shown across about 500 casinos. Yet the "front screen" and disciplined merchandising in the lobby still decide where attention flows.
Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]
As 2025 draws to a close, we asked leading iGaming companies and experts to share their perspectives on the year that shaped the industry — and what’s coming next. From regulatory shifts to technological breakthroughs, from overhyped trends to genuine game-changers — top industry voices reflect on the trends that defined 2025 and predict the […]
UAE launches licensed iGaming: Blask Index surges 44% before Play 971 enters high-income expatriate market.
Brazil is no longer a regulation cliffhanger. It is a licensed market with an $8.87B eight-month CEB, one brand on a quarter of demand, and a grey remainder that Blask already measured elsewhere. Scale, without the 2025 origin myth For January–August 2026 Blask’s Competitive Earning Baseline for Brazil is $8.87B ($6.57B–$15.74B range). Only the US […]
Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]
In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
