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Blask data shows iGaming activity peaked in the group stage and faded toward the final — even in India, the country that won the trophy.
Blask data reveals the real scale of the US iGaming market. Blask tracks almost every meaningful iGaming market in the world. With the latest addition of the US and Canada, coverage now extends to 126 countries. Their combined CEB (Competitive Earning Baseline, a projected revenue calculated by Blask) exceeded $200B in 2025. The largest tracked […]
Blask findings reveal the Winter Games had almost no impact on player activity — with rare exceptions tied to nationally significant moments.
Unlock the full potential of Blask’s Global Brands page — compare performance, spot winners, and explore brand strategies across 45 iGaming markets in one place.
betPawa became Africa’s leading iGaming brand with a record 22.24M APS. Thanks to Blask’s All Brands dashboard, the brand accurately measured its power and scaled growth with local expertise and a mobile-first approach.
Blask introduces a new AI-powered methodology for calculating CEB — tailored to the realities of both local and international iGaming brands. Gain deeper, market-specific insights to drive smarter decisions.
Blask introduces APS and CEB — two AI-powered metrics that redefine how iGaming brands measure acquisition potential and earning strength across markets.
Market share is no longer the sole measure of success. The real game-changer? Brand’s Accumulated Power (BAP). Discover why this metric is redefining strategy and how it empowers brands to thrive in a competitive landscape. Since the 1980s, marketing has evolved significantly from its foundational principles, many of which were crystallized in Philip Kotler’s landmark […]
Premier Bet transformed its approach to brand strategy using Blask’s real-time analytics. With insights into brand health and market share across 18 African countries, the operator gained new agility, improved marketing prioritization, and deeper visibility into competitor positioning.
Latin American iGaming players may share culture, but their behaviors differ. Discover how players in Mexico, Argentina, Chile, and Ecuador vary by age, motivation, and product use.
Olympic medals, cricket rivalries, new regulations, and strategic pivots — 2024 was a turning point for iGaming worldwide. Here’s what shaped the industry.
