Why data is the new oil in iGaming — and how Blask transforms it into value
While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of chance into a game of strategy.
We’re diving into something that’s not just trending, but essential for the future of iGaming: data. It’s a word that gets thrown around, but let’s talk about why it’s game-changing and how we’re using it at Blask to help companies actually turn data into revenue.
Data fuels the future of iGaming analytics.
A couple of years ago, before OpenAI and ChatGPT went mainstream, few companies grasped the value of their data or even considered how to leverage it. Now, with the surge of AI and machine learning tools, the importance of data is finally beginning to take hold. But there’s still a long way to go. Many in the industry either overlook their data potential or use outdated methods that are no longer effective.
Let’s face it: in the world of gambling, analytics is still our biggest challenge. Compared to fintech or e-commerce, our tech is lagging, especially in areas like predictive analytics and tracking. Most operators are still relying on Excel spreadsheets from companies like H2 Capital that churn out reports every six months.
Dmitry Belianin , Co-founder, Managing Partner
💡 Imagine trying to make decisions based on half-year-old data; by the time you act, the opportunity’s gone.
From hidden cards to clear moves in iGaming.
Playing chess means every element is visible, every rule is fixed, and each move and its consequences can be calculated with precision. You have a full view of the board: your own strategy, your opponent’s, and the overall layout. Poker, however, presents a different challenge; you know your hand and the community options on the table, but your opponent’s remain concealed, leaving you to guess.
Now, take it a step further. The current state of the iGaming industry is like playing poker without even seeing the flop. You’re left making decisions with limited information, taking risky guesses with every move.
Blask’s role is to change that. We’re here to reveal the entire playing field, transforming iGaming strategy from poker-level guessing to chess-level clarity. With Blask, iGaming professionals get to see the full board, empowering them to make data-driven moves with confidence and precision.
Real cases where data drives revenue.
I’ll walk you through some real cases and a few future-focused examples of what Blask can do.
Entering new markets with confidence.
Let’s start with new markets, a simple but often overlooked strategy. Imagine you’ve been targeting India forever because it’s familiar, but you’re missing out on other rapidly growing markets like Bangladesh, Nepal, or Sri-Lanka.
One of our affiliate partners used Blask to tap into Bangladesh. They applied the same successful strategies they’d used in India, and their results skyrocketed. Blask provided the data insights they needed to feel confident in this new marketю
Finding the right brand for a partnership.
Once you’ve chosen the right market and the ideal timing, the next step is identifying the right brand to partner with. Approaching market leaders directly with a CPA traffic proposal isn’t likely to work, as they’ve already secured their market share and have established affiliate networks. But with Blask, you can pinpoint young, fast-growing brands that are actively looking to expand and ready to collaborate on favorable terms.
Blask doesn’t just show you any brands; it identifies those that are fully operational in the target country. This means these brands have local support in place, functioning payment systems, and established infrastructure. By partnering with these committed operators, you avoid wasting traffic on brands that aren’t set up to succeed in the region, ensuring your efforts generate real results rather than disappearing into a void.
Assessing market viability.
Another critical question to consider is whether a market is worth entering at all. Take Nigeria, for example, a market that everyone seems to talk about due to its high volume of active players. On the surface, it seems promising, filled with potential customers and plenty of attention. But when you dig into the data, a different story emerges. The Nigerian market, despite its size and player volume, isn’t actually growing. In fact, it’s stagnating.
Adding to the challenge is the dominance of a single brand, which can command up to 75% of the market in some regions. Such operators often capture deep player loyalty, making it difficult for users to switch due to high switching costs. To make matters worse, these leading brands tend to run restrictive affiliate programs with terms that leave little room for newcomers to profit. Without the right data, companies may be drawn in by market size and reputation alone, only to face limited growth opportunities and a distinctly uneven playing field.
🎯 With Blask’s insights, you would see these red flags upfront, allowing you to avoid sinking resources into a market that may not yield profitable returns.
Spotting the next Aviator.
There’s always a hot game like Aviator, which everyone rides until it’s no longer profitable. But what if you could identify the next big hit before the market catches on? With Blask’s heatmaps, we analyze metrics like average bet size and session length to find games trending in specific regions.
For instance, in Brazil, Aviator generates billions monthly, but there are other, less-known games bringing in tens of millions. Finding these is how you get ahead.
Cultural nuances in sports betting.
Entering the sports market can be cheaper than casino traffic, but you need to know your audience. A strategy that works in one market may fail in another simply due to cultural differences. With Blask, operators can dive deep into regional insights, revealing which sports, teams, and events resonate most with local audiences. This level of understanding allows operators to craft marketing strategies that genuinely connect with players, maximizing engagement and conversions.
For instance, in Ethiopia, Blask’s data revealed an unexpected trend: a second-division English soccer team enjoys massive popularity due to a unique cultural connection. In the 1980s, an Ethiopian player became a star on that team, creating a legacy that persists today. Despite the club’s current lower status, it remains the most beloved team among Ethiopian fans.
It’s a detail that makes all the difference in targeting ads and increasing CPA. Understanding these cultural factors is where Blask’s data really shines.
Let’s make data work for you.
At Blask, our mission is to turn iGaming data into a real asset that operators can use to boost profitability. We’re building a product with direct input from our partners, including affiliates and operators, to ensure it meets the needs of our target audience. Right now, Blask isn’t available to the public, but we’re gathering feedback to fine-tune it further. If you’re interested in working with us, let’s talk.
