Data last updated:September 28
Gambling market overview in Armenia
iGaming insights, trends and data from Blask
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Armenia
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Armenia.
1.66M
Highest period value
August 31
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/95
Brands listed in Armenia
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  Adjarabet | 45.76% | 3.79% |
| 2 |  totogaming | 32.61% | 8.61% |
| 3 |  VBET | 13.71% | 0.25% |
| 4 |  GoodWin | 7.01% | 26.27% |
| 5 |  1win | 0.32% | 1.79% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Betting Motivations
To earn money
30%
Comfortable, easy / no need to leave home
30%
To win (without reference to money)
25%
Which products do you use?
Traditional sports (football, cricket, kabaddi, etc.)
70%
Lottery
40%
Slots and other instant win games (Aviator, scratch cards, etc.)
35%
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