Data last updated:July 29
Gambling market overview in Japan
iGaming insights, trends and data from Blask
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Japan
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Japan.
174.5K
Highest period value
April 7
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/74
Brands listed in Japan
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  Stake | 14.78% | 11.02% |
| 2 |  Vera John Casino (JP) | 12.97% | 20.96% |
| 3 |  Yuugado (JP) | 11.4% | 9.04% |
| 4 |  Eldoah (JP) | 10.79% | 16.49% |
| 5 |  Konibet | 6.4% | 16.78% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Online Betting Motivations (multiple choice)
To pass the time when I'm bored
20%
Comfortable, easy/no need to leave home
18%
I want to play from any convenient place
16%
Casino Online Betting Motivations (multiple choice)
To pass the time when I'm bored
22%
To earn money
18%
I want to play from any convenient place
16%
Which products do you use? (multiple choice)
Traditional sports (e.g., football, basketball, etc.)
30%
Lottery
25%
Live casino
15%
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