Data last updated:July 29
Gambling market overview in Poland
iGaming insights, trends and data from Blask
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Poland
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Poland.
2.96M
Highest period value
May 26
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/146
Brands listed in Poland
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  ICE Casino | 23.72% | 16.47% |
| 2 |  NV casino | 18.54% | 14.8% |
| 3 |  Total Casino | 17.99% | 6.18% |
| 4 |  STSbet | 8.98% | 29.93% |
| 5 |  Betclic | 6.96% | 19.7% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Online Betting Motivations (multiple choice)
To earn money
60%
To feel the adrenaline
50%
To pass the time when I'm bored
45%
Casino Online Betting Motivations (multiple choice)
To earn money
50%
To feel the adrenaline
45%
To win (without reference to money)
40%
Which products do you use? (multiple choice)
Traditional sports (e.g., football, basketball, etc.)
55%
Live casino
45%
Slots and other instant win games
40%
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