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How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones. Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a […]
Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]
Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]
How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones. Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a […]
One brand holds half of the demand, and another is catching up. Peru’s iGaming regulation framework came into force in early 2024. The licensed market it produced is now the most onshore-dominated of any major iGaming country in Latin America — but it didn’t grow evenly. Demand more than doubled, and most of the gain […]
Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]
Margarita, CMO at Paykassma, on turning GEO-level brand intelligence into a partner discovery and upsell engine.
Offshore operators continue to serve a portion of the market that licensed platforms can't legally touch.
Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]
Javier Cabrera, CMO at Juegalo.com, on why market intelligence matters more than ever in a country still moving toward regulation. In Chile’s iGaming market — still pre-regulation, highly concentrated, and increasingly aggressive — reading the competitive landscape is a strategic necessity. Juegalo.com turned to Blask for a structured picture of demand, positioning, and how quickly […]
Blask data and operator insights reveal what drives one of Latin America’s largest iGaming markets. Chile has been developing a regulatory framework for online gambling since 2022, but the law has not been finalized yet. The market kept growing in the meantime — and most of that growth went to a handful of operators. The […]
