Resources

Vladimir Esakov
Vladimir Esakov

Vladimir Esakov is an experienced Marketing and Community Manager with over 10 years of experience in content creation, consumer marketing, and community building. Passionate about turning data and insights into stories that connect brands with audiences.

Articles written by Vladimir Esakov

Why iGaming markets don’t grow in straight lines

How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]

The fall of the grey market: How enforcement in one region often shifts demand to licensed brands

✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]

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