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Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]
This is the first edition of our weekly Blask Index digest. We track where iGaming attention is accelerating or collapsing, using week-over-week (WoW) moves in Blask index. Week’s headline This week’s tape was binary: event-driven demand ripped higher in a handful of markets, led by Saudi Arabia at +270% as late-December Riyadh Season fight-week interest […]
UAE launches licensed iGaming: Blask Index surges 44% before Play 971 enters high-income expatriate market.
Blask’s lens on Latin America’s “Amazon of opportunity” for online gambling Brazil’s digital gambling boom is no longer a niche story. By the spring of 2025, the country’s central bank estimated that online stakes had reached as much as 30 billion reais (about $5.1 billion) each month — several times higher than prior public estimates. […]
As Halloween swept across casino lobbies in October, spooky slots and eerie themes took over global iGaming rankings. Based on Blask Games tracking across 15 countries and 25,796 titles, Halloween-themed content saw one of the strongest surges of the year, with sharp GVR (Game Visibility Rank) improvements across nearly all markets. 👻 When the pumpkins […]
In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]
For years, The International (TI) was the cornerstone of esports, not only as the world’s richest tournament, but also as a magnet for online betting. Each edition triggered a spike in wagers, with operators reporting record handle and engagement across their iGaming verticals. In 2025, however, the picture is shifting. From record-breaking to shrinking stakes […]
