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The UK iGaming market grew 7% in demand and 12% in revenue year-over-year in Q1 2026. But behind those headline numbers, the competitive map shifted sharply: William Hill shed nearly 4 percentage points of demand share, Entain's Ladbrokes and Coral each grew over 20%, and Bet365 extended its position as the UK's most searched-for operator — all against the backdrop of the heaviest regulatory reform wave in two decades.
Easter 2026 revealed a sharp divide in European iGaming. In Norway, Maundy Thursday alone pushed the Blask Index to a near-record 95K. In the UK and Germany, Easter passed without a ripple. Blask data across five markets shows why holiday-driven demand and sports-driven demand follow completely different rules.
For most countries in the world, April is an unremarkable iGaming month — but a small group of markets, mostly in Asia, treat it as the peak of the year. Blask seasonality data shows that April is a mid-low month in terms of iGaming demand. Yet it ranks among the top 3 months of the […]
A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.
Blask's Categories tab shows what players are searching for — by vertical type, not by brand — giving you a demand signal that no operator's marketing budget can distort.
One provider, nine of the ten front-screen titles, more than two-thirds of all player interest.
Legal poker rooms operate in fewer US states than legal online casinos — offshore operators fill the gap. In the US, online poker is regulated in eight states, but only six of them have licensed operators actually running games. That is a consequence of how the vertical works — and it does not help channelise […]
Most iGaming operators benchmark against their own past performance. That only tells you if you're growing — not whether you're winning. This article explains how demand-based signals reveal where any brand actually stands in a market, from #1 to #164.
