Blask Metrics

Blask Metrics

West Virginia iGaming market cracked under offshore pressure

Blask data shows that demand for unlicensed brands in the state exceeded demand for onshore operators in April 2026. West Virginia is the first regulated multi-operator online casino state where, according to Blask data, offshore demand overtook onshore user interest. The only other state with a regulated online casino vertical where offshore brands already lead […]

Argentina’s iGaming market: local brands lead demand, but most revenue goes offshore

Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]

Maturity Index measures the split between brand and category search demand

Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]

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