Blask Metrics

Blask Metrics

Argentina’s iGaming market: local brands lead demand, but most revenue goes offshore

Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]

Maturity Index measures the split between brand and category search demand

Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]

United Kingdom iGaming market H1 2026: brands, demand, and what changed

The UK iGaming market grew 7% in demand and 12% in revenue year-over-year in Q1 2026. But behind those headline numbers, the competitive map shifted sharply: William Hill shed nearly 4 percentage points of demand share, Entain's Ladbrokes and Coral each grew over 20%, and Bet365 extended its position as the UK's most searched-for operator — all against the backdrop of the heaviest regulatory reform wave in two decades.

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