Blask Metrics

Blask findings reveal the Winter Games had almost no impact on player activity — with rare exceptions tied to nationally significant moments.

One of the world’s largest regulated markets closed 2025 with half the brands gone. Italy is the largest iGaming market in continental Europe and it keeps expanding year after year. The pace is steady rather than explosive, but concentration is rising. Blask data shows that four operator groups account for about 72% of total digital […]

Payment service providers use Blask to standardize two core screening workflows: evaluating new markets and assessing potential operator clients. PSPs (Payment Service Providers) that want to scale in iGaming often face the same bottleneck: deciding which countries to prioritise and which operators justify integration effort, with limited time and imperfect information. Both workflows can be […]

February’s calendar disadvantage is obvious, but the weakness goes beyond the missing days. In more than half of 126 markets Blask currently tracks, February ranks among the bottom three for player activity. The weakness is not regional, and it is not simply about brevity. The 2024 leap year produced the worst Blask Index performance of […]

When a market opens, every operator claims to be competing. Casino brand visibility metrics reveal who is actually building demand — and who is just holding a license. Brazil's 2025 data makes the difference impossible to ignore.

Market leaders in iGaming rarely lose their positions. When they do, regulators are often involved. Leaders in iGaming typically hold their ground. Smaller operators struggle to break through, and top rankings remain stable year after year. Blask data shows that several markets bucked this pattern in 2025. The biggest of such countries are the Philippines, […]

Most iGaming operators track GGR, deposits, and conversion rates — and miss the one thing that predicts all of them. This guide breaks down the metrics that actually measure casino brand performance: search demand, market share, and competitive benchmarks backed by Blask data.

Most market share data in iGaming is built on revenue — a backward-looking metric that arrives late and hides brand-level shifts. This guide explains how demand-based market share works, what BAP measures, and how operators use it to spot competitive movement before it shows up in financials.