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Blask Metrics

Brazil’s betting seasons, explained

Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]

How December performs across global iGaming markets 

Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

Why data is the new oil in iGaming — and how Blask transforms it into value

While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]

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