Blask Metrics

Blask Metrics

Traditional iGaming brands in the US lose consumer demand to sweepstakes casinos

Blask data reveals the scale of the grey area segment as sweepstakes operators come under regulatory scrutiny. Blask recently introduced sweepstakes casino analytics for the US iGaming market, and the segment proved to be huge. According to the January–May 2026 data, nationwide demand for sweepstakes brands was higher than user interest for traditional iGaming operators. […]

155.io GVR dynamics: how CCTV games move through casino lobbies

Although CCTV Rush Hour had an influx of population, it didn’t take place in primary lobbies.  155.io has taken live casino content to a genuinely unusual place: betting on footage from closed-circuit cameras. Traffic intersections during rush hour, snowy mountain trails, fishtank, duck ponds. The games are exactly what they sound like, and according to […]

Global iGaming acquisition leaders vs global revenue leaders 2026

betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds.  Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]

Australian iGaming: a market where money does not follow demand

Blask data shows that offshore operators capture the majority of Australian iGaming revenue despite holding less than 30% of user demand. Recent tightening in enforcement helped licensed iGaming brands in Australia capture the vast majority of user demand. Except for one jurisdiction, where the population structure works against them. Yet the money still leaks offshore […]

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