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Blask Metrics

BAP is all you need: transitioning from market share to Brand’s Accumulated Power

Market share is no longer the sole measure of success. The real game-changer? Brand’s Accumulated Power (BAP). Discover why this metric is redefining strategy and how it empowers brands to thrive in a competitive landscape. Since the 1980s, marketing has evolved significantly from its foundational principles, many of which were crystallized in Philip Kotler’s landmark […]

5 signs iGaming brands lose Market Share

The early warning lights that any iGaming brand is ceding ground almost always flash first inside its data, long before revenue lines sag. Blask’s real-time dashboards surface those signals in five interlocking metrics: the All-Brands table that captures every competitor on the map, Brand’s Accumulated Power (BAP), Blask Index, Acquisition Power Score (APS) and Competitive […]

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