Markets

Markets

Argentina’s iGaming market: local brands lead demand, but most revenue goes offshore

Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]

Maturity Index measures the split between brand and category search demand

Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]

Cricket runs Indian iGaming demand

Blask data shows how much the Indian iGaming market depends on cricket events, especially on the domestic league. Cricket is the number one sport in India — Blask data reveals that iGaming demand in the country strictly follows the cricket calendar. The main booster is the Indian Premier League (IPL) — domestic league, running roughly […]

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