Data last updated:July 29
Gambling market overview in Austria
iGaming insights, trends and data from Blask
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Austria
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Austria.
1.01M
Highest period value
March 31
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/68
Brands listed in Austria
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  Win2day | 42.05% | 4.93% |
| 2 |  AdmiraL | 11.91% | 30.76% |
| 3 |  Bet365 | 9.1% | 4.53% |
| 4 |  bwin | 8.31% | 9.28% |
| 5 |  Tipp3 | 6.64% | 0.67% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreWhich products do you use? (multiple choice)
Traditional sports (i.e., football, cricket, kabaddi, etc.)
40%
Casino (Blackjack, Roulette, Baccarat, etc.), LIVE casino (Real Dealer), Card or dice games
25%
Slots and other instant win games (Aviator)
20%
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