Data last updated:July 29
Gambling market overview in Mexico
iGaming insights, trends and data from Blask
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Mexico
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Mexico.
1.56M
Highest period value
April 21
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/127
Brands listed in Mexico
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  Caliente | 30.38% | 5.52% |
| 2 |  BetMexico | 11.68% | 3.25% |
| 3 |  Bet365 | 6.88% | 4.62% |
| 4 |  Codere | 6.53% | 3.94% |
| 5 |  Playdoit | 3.69% | 26.56% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Online Betting Motivations (multiple choice)
To earn money
40%
To feel the adrenaline
35%
Betting makes sport more exciting
35%
Casino Online Betting Motivations (multiple choice)
To earn money
45%
Comfortable, easy/no need to leave home
35%
To pass the time when I'm bored
30%
Which products do you use? (multiple choice)
Traditional sports (e.g., football, basketball, etc.)
60%
Live casino
50%
Lottery
40%
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