Data last updated:January 7
Gambling market overview in United Arab Emirates
iGaming insights, trends and data from Blask
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United Arab Emirates
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in United Arab Emirates.
150.4K
Highest period value
December 3
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/159
Brands listed in United Arab Emirates
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  betPawa | 24.71% | 27.16% |
| 2 |  TrueWin | 22.98% | 32.08% |
| 3 |  SportyBet | 10.57% | 14.14% |
| 4 |  Fortebet | 4.12% | 6.97% |
| 5 |  Betika | 3.79% | 6.33% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Betting Motivations
Betting makes sport more exciting
65%
To earn money
60%
To pass the time when I'm bored
55%
Which products do you use?
Traditional sports (football, cricket, kabaddi, etc.)
60%
Esports like CS:GO, Dota 2, StarCraft, League of Legends, Overwatch, PUBG Mobile, Brawl Stars, Clash Royale
50%
Casino (Blackjack, Roulette, Baccarat, LIVE Casino, card/dice games)
45%
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