Data last updated:July 29
Gambling market overview in India
iGaming insights, trends and data from Blask
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India
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in India.
16.69M
Highest period value
March 31
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/329
Brands listed in India
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  4RABET | 13.34% | 3.93% |
| 2 |  Stake | 12.04% | 46.9% |
| 3 |  Winmatch | 10.8% | 30.49% |
| 4 |  Dafabet | 9.63% | 15.66% |
| 5 |  Parimatch | 7.49% | 2.8% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Online Betting Motivations (multiple choice)
To earn money
60%
To enjoy the process
50%
Betting makes sport more exciting
50%
Casino Online Betting Motivations (multiple choice)
To earn money
50%
To enjoy the process
40%
To pass the time when I'm bored
35%
Which products do you use? (multiple choice)
Traditional sports (e.g., football, basketball, etc.)
70%
Poker or Rummy
50%
Lottery
40%
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Data meets innovation
We come across the word “innovative” too often. However, “Game changing” is more appropriate in Blasks' case, where quant data and industry knowledge meet!
Gilles Catteeuw
Director of Marketing
Game changing analytics tool
In a market crowded with analytics tools, Blask stands out as one of the most interesting products available today. With its variety of promising features and immense potential for future development, this tool is truly a game changer!
Margarita Malysheva
Chief Marketing Officer