Data last updated:September 24
Gambling market overview in Thailand
iGaming insights, trends and data from Blask
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Thailand
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Thailand.
3.71M
Highest period value
August 31
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/118
Brands listed in Thailand
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  UFABET | 35.32% | 36.7% |
| 2 |  M98 | 22.41% | 11.53% |
| 3 |  Fun88 | 6.65% | 100.5% |
| 4 |  KUBet | 4.56% | 36.03% |
| 5 |  W69 | 2.68% | 12.2% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Betting Motivations
To win (without reference to money)
43%
To feel the adrenaline
40%
To earn money
37%
Which products do you use?
Lottery
70%
Traditional sports (football, cricket, kabaddi, etc.)
60%
Esports like CS:GO, Dota 2, StarCraft, League of Legends, Overwatch, PUBG Mobile, Brawl Stars, Clash Royale
50%
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