Data last updated:July 29
Gambling market overview in Lithuania
iGaming insights, trends and data from Blask
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Lithuania
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Lithuania.
186K
Highest period value
June 23
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/71
Brands listed in Lithuania
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  TOPSport | 38.72% | 7.11% |
| 2 |  Betsafe | 21.33% | 4.86% |
| 3 |  7bet. | 16.57% | 1.26% |
| 4 |  OlyBet | 10.6% | 4.01% |
| 5 |  Optibet | 3.86% | 6.99% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreWhich products do you use? (multiple choice)
Lottery
30%
Slots and Instant Win Games (e.g., Aviator)
25%
Traditional Sports Betting
15%
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