Data last updated:July 29
Gambling market overview in Ghana
iGaming insights, trends and data from Blask
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Ghana
Blask Index performance
Blask Index shows the level of engagement and interest across all brands in Ghana.
1.85M
Highest period value
April 7
This metric serves as a barometer for the iGaming industry and integrates various indicators to provide an overall view of market trends and shifts.
Read more5/125
Brands listed in Ghana
Top brands by BAP
BAP (Brand's Accumulated Power) shows each brand’s share of total consumer interest — a quick way to compare visibility across the market. This is just the surface.
| # | Brand | BAP | MoM |
|---|---|---|---|
| 1 |  SportyBet | 48.08% | 26.18% |
| 2 |  Betway | 23.53% | 31.93% |
| 3 |  betPawa | 6.28% | 15.1% |
| 4 |  MSport | 5.39% | 12.66% |
| 5 |  SoccaBet | 4.54% | 9.57% |
Blask tracks iGaming brands in each country to rank them by 5+ key performance metrics.
Player motivations and products
Blask creates iGaming audience profiles using a multi‑step approach based on extensive user surveys across multiple countries. This data powers an AI model enhanced with industry knowledge, market dynamics, and player psychology.
Read moreSports Online Betting Motivations (multiple choice)
To earn money
70%
To feel the adrenaline
60%
To pass the time when I'm bored
55%
Casino Online Betting Motivations (multiple choice)
To earn money
65%
To feel the adrenaline
50%
To pass the time when I'm bored
40%
Which products do you use? (multiple choice)
Traditional sports (e.g., football, basketball, etc.)
80%
Lottery
60%
Slots and other instant win games
50%
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