No matches found
In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
First-time deposits (FTDs) remain the moment of truth for every online-casino acquisition funnel, yet 2025’s winners no longer chase raw deposit counts alone. They benchmark Acquisition Power Score (APS), an AI-driven gauge of how much of their market footprint actually converts to new paying players. Let’s explore why FTDs still matter, shows how APS reframes […]
Demand, visibility, sign-ups, revenue and lobby clicks—Blask’s five KPIs cover the full money chain. Learn how to read Blask Index, BAP, APS, CEB and GVR, spot leaks in minutes and copy winning plays before rivals react.
Retention beats acquisition on cost and lifetime GGR. This guide shows how Blask’s connected views — Countries, Market Overview, Customer Profile and Games —pair with the five core KPIs (Index, BAP, APS, CEB, GVR) to spot churn, patch leaks and recycle winning playbooks market after market.
