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In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]
For years, The International (TI) was the cornerstone of esports, not only as the world’s richest tournament, but also as a magnet for online betting. Each edition triggered a spike in wagers, with operators reporting record handle and engagement across their iGaming verticals. In 2025, however, the picture is shifting. From record-breaking to shrinking stakes […]
India’s game charts in H1 2025 were defined by a single hybrid title. Chicken Road led the entire market at about 43.9% Share of Interest (SOI), outpulling both liveshow formats and the anchor crash titles that have historically dominated the genre landscape.
How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]
💡 Thailand’s new prime minister, Anutin Charnvirakul, has publicly ruled out casino legalisation for now. That stance keeps the market in a quasi‑offshore state and redirects demand into grey channels rather than a taxed, licensed framework. Executive snapshot Thailand is an unregulated, digital‑first market with high mobile penetration and a concentrated brand field. Blask’s Market […]
This article is about correct usage of such tool as Blask Index, explaining how to interpret the data correctly
Or How Blask Index Trends turns motion into meaning. TL;DR Blask Index Trends turns a single Blask Index chart into decisions. It splits the curve into clear Rise/Fall/Flat segments, shows a clean Trend with mean and median as baselines, and scores the strength of each move with a Growth Index (-100 to +100). In one […]
