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Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
Blask data shows in the countries where a single brand collects almost all user demand the winners are mostly local names, not global operators. iGaming is usually a crowded race: in most of the markets Blask tracks, the leading brand holds less than half of national demand (measured by Blask Index). But in 19 countries […]
A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.
Blask's Categories tab shows what players are searching for — by vertical type, not by brand — giving you a demand signal that no operator's marketing budget can distort.
How we build our data and what stands behind our metrics
Every U.S. state, Canadian province / territory and Australian state / territory — now with its own full Market Overview.
In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
