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Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]
A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.
Spain's iGaming market follows a clear seasonal rhythm — here's what Blask Index data reveals about its peaks, troughs, and timing.
How Blask turns a trend line into a full breakdown of what’s driving the market. Market Explanation is Blask’s AI-powered feature that answers the “why” behind market movements. This article is for teams who want to understand how it works under the hood: what data we collect, how we process it, and how explanations are […]
Brazil today is one of the most competitive online-casino markets: roughly 13K games are shown across about 500 casinos. Yet the "front screen" and disciplined merchandising in the lobby still decide where attention flows.
Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]
Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]
As 2025 draws to a close, we asked leading iGaming companies and experts to share their perspectives on the year that shaped the industry — and what’s coming next. From regulatory shifts to technological breakthroughs, from overhyped trends to genuine game-changers — top industry voices reflect on the trends that defined 2025 and predict the […]
