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An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Eccentric founder, 50% instant rakeback, and blackjack streams built to be clipped. The data shows the strategy is working. Launched in July 2025, Duel reached $1.66B in cumulative deposit volume in its first 12 months — enough for seventh place in the global crypto casino ranking, ahead of established names like 1win, Sportsbet io and […]
Blackjack, tracked as a generic multi-operator search term rather than one studio’s product, tops the ranking of top casino games in Spain by share of interest, holding 42.8% of demand in July 2026 and every month since January 2024. Among branded titles, Pragmatic Play’s Sweet Bonanza leads at just 3.6%, the gap separating generic live-table […]
Market leaders in iGaming rarely lose their positions. When they do, regulators are often involved. Leaders in iGaming typically hold their ground. Smaller operators struggle to break through, and top rankings remain stable year after year. Blask data shows that several markets bucked this pattern in 2025. The biggest of such countries are the Philippines, […]
Most iGaming operators track GGR, deposits, and conversion rates — and miss the one thing that predicts all of them. This guide breaks down the metrics that actually measure casino brand performance: search demand, market share, and competitive benchmarks backed by Blask data.
Most market share data in iGaming is built on revenue — a backward-looking metric that arrives late and hides brand-level shifts. This guide explains how demand-based market share works, what BAP measures, and how operators use it to spot competitive movement before it shows up in financials.
Europe's six largest regulated iGaming markets generated over $27 billion in estimated revenue in 2025. But the growth stories couldn't be more different. Blask data maps where player demand is actually expanding — and where regulation is decoupling acquisition from revenue.
Where player demand grew the fastest in 2025 — and what the data says about why. The global gambling industry generated $643.74 billion in revenue in 2025, continuing a five-year growth streak. But that growth was far from evenly distributed. While mature markets in Western Europe and North America moved incrementally, four markets — the […]
Spain's iGaming market follows a clear seasonal rhythm — here's what Blask Index data reveals about its peaks, troughs, and timing.
Online gambling’s center of gravity is shifting. The headline figures still belong to Europe and North America, but the velocity — the places where something genuinely new is happening — is elsewhere. The global online gambling industry crossed €90.5 billion in revenue in 2025, with a projected compound annual growth rate of 10.5% through 2030. […]
